Bounce TV Posts Fifth Consecutive Quarter of Growth, Grows Viewership by 50% in Prime
ATLANTA (July 7, 2014) – Bounce TV (wpdev.bouncetv.com
) — the nation’s first-ever and fastest-growing broadcast television network designed for African American audiences – continued its ratings surge racking up its fifth consecutive quarter of viewership growth
in the just-completed second quarter of 2014.
In 2Q14, Bounce TV:
• Increased Primetime P18-49 delivery by 48% and P25-54 by 51% compared to last year.
• Continued as the #2 African American-targeted network, delivering P18-49 and P25-54 viewers than TV One, OWN and Centric during Total Day.
• Ranked in the top 15 among ad-supported cable, delivering more Black P18-49 and P25-54 viewers than OWN, BRAVO, TBS, WE, TruTV, LMN, TV One and over 90 other ad-supported cable nets on a Total Day basis.
• Was the only African American-skewing network to show Primetime P25-54 growth versus last year:
About Bounce TV
Bounce TV targets African American adults with a programming mix of original series, theatrical motion pictures, live sports, documentaries, specials, game shows and inspirational faith-based programs. Since its launch in 2011, Bounce TV has seen overwhelming success, with accelerated growth and expansion among station groups, advertisers and viewers alike. Bounce TV is seen in: 88 markets, including all of the top African American television markets; 89% of African American television homes; and 72% of the total television homes in the United States.
Source: Nielsen L+SD May 2014. Prime (8p-11p). Time Spent Viewing 75% unification. 1-min qualifier.