ATLANTA (Sept. 16, 2013) – Bounce TV (wpdev.bouncetv.com) the nation’s fast-growing and only broadcast television network for African Americans, continues to expand its management team to keep up with its distribution and ratings growth. The network announced today that Felicia Hamilton has been named to the newly-created position of Senior Vice President of Research and that Damien West has been hired to the new position of Director of Affiliate Relations.
Hamilton reports to Bounce TV Chief Operating Officer Jonathan Katz. West reports to Vice President of Affiliate Relations Tracy Underwood. Both are based in Atlanta.
Hamilton will oversee all aspects of programming and sales research, and related functions for Bounce TV. A 20-year industry veteran, she comes to Bounce TV from TV One where she most recently served as Vice President of Research. Previously, Hamilton held ascending positions with Turner Broadcasting System, Inc. including Senior Director of Research for CNN. Hamilton began her career in media research with Turner Network Television.
In his new role, West will direct and manage the development and execution of the network’s affiliate resources, affiliate campaigns, affiliate website and event marketing while also guiding third party partnerships to maximize affiliate reach and exposure. West previously was with Turner Broadcasting System, Inc. where he developed affiliate marketing initiatives for more than 800 local affiliates for CNN Newsource Sales and CNN Radio. Most recently, he served as Marketing Manager for CNN Worldwide, Consumer Marketing Group where he was project lead on multi-platform marketing campaigns that included developing and implementing initiatives to drive tune-in around the Republican and Democratic National Conventions and managed the off-channel strategies for the presidential and vice presidential debates.
“We’ve been very fortunate to add tremendously talented teammates who have driven our rapid expansion and success. Felicia and Damien are two more such executives who fill very important roles,” commented Bounce TV Chief Operating Office Jonathan Katz. “Felicia’s experience will be hugely beneficial as she manages our research efforts and we capitalize on our rising Nielsen performance. Adding affiliate partners at Bounce TV’s accelerated pace dictates that we provide an incredibly high level of customer service, which Damien has demonstrated his entire career. We are thrilled to add Felicia and Damien to our dedicated and passionate team.”
Bounce TV targets African American adults with a programming mix of original series, theatrical motion pictures, live sports, documentaries, specials, game shows and inspirational faith-based programs. Since its launch, Bounce TV has seen overwhelming success, with accelerated growth and expansion among station groups, advertisers and viewers alike. Just weeks shy of just its second birthday, Bounce TV is already seen in: 87 markets, including all of the top African American television markets; 89% of African American television homes; and 71% of the total television homes in the United States.